Heidi designs recruitment strategies that deliver measurable impact. Over 15 years, Heidi has developed recruitment expertise across sales, marketing, HR, technology, engineering, finance and accounting, healthcare, SaaS, pharmaceuticals and executive search.  Heidi understands that talent acquisition strategies need to flex across different industries and specialises in connecting people, data, and technology to build scalable, high‑performing hiring frameworks.

Recruitment is often seen as either transactional or sales‑driven. Heidi came into the field from a different world. With a background in pharmacology and healthcare, she was looking for work that stayed human. For her, great recruitment is about understanding people, listening to their drivers, and matching them with roles where they can genuinely succeed. When it’s done well, it changes lives!

In practice, Heidi supports senior leaders and business owners with insights on talent acquisition performance, remuneration and workforce planning, turning analytics into action. She has led digital transformation, built bespoke recruitment processes, crafted employee value propositions and elevated employer brands. At The People Place, she brings a structured yet creative approach to solving complex hiring challenges and aligning recruitment with business growth and culture, to keep clients ahead of the curve.